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Content Marketing Cycle

What is content marketing?

By Dawn McGruer FRSA / May 4, 2016 /

so what is Content marketing? It is probably the most popular aspect of marketing across the internet for business due to the return on investment it provides. Marketing is impossible without the creation of content and over recent years we have seen decline of spend across more traditional methods of advertising such as banner or pay per click…

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what is seo

What is SEO / Search Engine Optimsiation?

By Dawn McGruer FRSA / May 4, 2016 /

SEO or search engine optimisation is possibly one of the most misunderstood elements of online marketing. Digital agencies have made a tidy profit from businesses lack of knowledge on the subject and unfortunately in some cases caused some detrimental results through applying bad practices. The term ‘search engine optimsiation‘ quite simply refers to the appearance in…

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