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New Digital Marketing Courses Launch

Digital Marketing Courses – The Masterclass Series

Business Consort – Digital and Social Media Academy are pleased to announce the launch of their new masterclass series digital marketing courses.

Due to the huge demand for their social media, content marketing and digital marketing courses not only have they arranged more dates at their two venues in Manchester and London but they have launched a new series of digital marketing courses that focus on key areas of internet marketing.

Currently businesses can choose a course to match their exact level of expertise – Business Consort’s Essentials Series of half-day courses covering social media or digital marketing. These courses are aimed at novice and beginners or those who manage digital and social media marketing.

In addition for the more accomplished marketer they offer the Advanced Series of full-day courses which cover all the strategical, planning and monitoring elements of social media, content and digital marketing which are ideal for practitioners, developing digital marketers and agencies.

Now with the newly launched masterclass series are full-day courses aimed at those who wish to learn or develop their skills in specific areas of internet marketing. They are suitable for all levels of capability as the masterclass courses are geared to ensure all delegates have the ability to plan, implement and manage a business email campaign of any complexity after the course.

Business Consort will be launching a new masterclass for the series every week in February covering the crucial elements required by today’s digital marketer;

  1. Email marketing (including behavioural and event triggered marketing)
  2. Blogging and Online PR (including reputation and crisis management)
  3. SEO (search engine optimisation, search marketing, PPC & writing for the web)
  4. Digital Marketing and Social Media Strategy Workshops (including digital metrics & analytics)

The first to launch in the series is the Email Marketing Course.  This course offers practical guide to getting the most from email campaigns using the latest techniques, tools and best practice with the aim of dramatically increasing lead generation through using proven email marketing strategies and ultimately increase your business profits. See full course details…

The course is ideal for anyone involved in delivering e-mail marketing campaigns, either in-house or agency side.

New Digital Marketing Courses Launch

You’ll learn how email marketing can be used to generate strong lead generation funnels for your business and how you can use email marketing to continue to nurture these leads for conversion to customers.

Plus it’s available at the special introductory price of only £199 + VAT (normally £349 – Ends 20th February 2015). Price includes refreshments, lunch, all course materials and unlimited post course support.

Dates are available in London – Wednesday 11th March 10.30am – 4.30pm – Read more… and Manchester – Wednesday 25th February 10am – 4pm – Read more…

One of the key benefits of attending a Business Consort course is a guaranteed small class sizes and attendees can apply what they learn as soon as they return to the office.
This email marketing course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

You will learn;• Success factors and uses for e-mail marketingNew Digital Marketing Courses Launch

• Opt-in rules and the law
• Deliverability
• Designing e-mail templates
• Selecting an E-mail Service Provider
• Goal setting for e-mail campaigns
• Segmentation and targeting
• Campaign planning activity
• E-mail design and layout
• Structuring an e-mail to maximise response
• Copywriting for email content
• E-mail analytics, KPI’s and metrics
• Integrating email marketing into your other channels
Your course trainer will be Dawn McGruer FRSA – Director & head tutor of Business Consort – WATCH OUR 60 SECOND VIDEO… 
BOOK ONLINE NOW or CALL 0800 334 5784

Michelle Murray, Marketing – Damovo Global Services

Damovo Global logoThis course was extremely useful. I learned a great deal from the day. It was easy to follow & Dawn managed to explain everything in a very clear way. This was worth every penny!

Got questions?… Email Us or call 0800 334 5784

Dawn McGruer FRSA

Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing. Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing. She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 15 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM. And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.

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