Digital marketing evolves faster than almost any other industry. From AI-powered content to ever-changing algorithms, it can feel impossible to keep up. So where do you start — and what’s the best way to really learn digital marketing?
Dawn McGruer, Founder of Business Consort – The Digital and Social Media Academy, shares her expert advice on how to build your skills the right way and why investing in a CIM-accredited qualification is the smartest move for your career.
Can I learn digital marketing on my own?
Technically, yes, you can read blogs, watch tutorials, and explore online resources. But without structure, it can take years to connect all the pieces and know whether what you’re learning is accurate or current.
Digital marketing changes quickly. Algorithms shift, data privacy laws evolve, and new tools appear every week. Without expert guidance or a structured curriculum, there’s a real risk of learning outdated or incomplete methods.
A professional CIM-accredited course gives you a proven framework to follow, ensuring you learn best practice, up-to-date techniques, and real-world strategy that aligns with the latest legislation and ethical marketing standards.
Why Choose a CIM-Accredited Qualification?
The Chartered Institute of Marketing (CIM) is the world’s largest and most respected professional marketing body. A CIM-accredited qualification is recognised globally by employers and industry leaders — it’s seen as the gold standard for marketers.
When I founded Business Consort – The Digital and Social Media Academy, becoming a CIM-accredited study centre was essential. It means our students gain access to qualifications that are both current and career-relevant, built to help you stand out in a competitive market.
Our courses are designed to develop not just your tactical skills, but your strategic thinking — so you graduate as a confident, capable digital marketer ready to deliver real results.
Because once you come out the other end, you can be absolutely positive that you have gained a valuable qualification, or accreditation or course, that you know has been designed for business and real world business, that positions you not only as a practitioner, but as a strategic digital marketer.
Is it worth learning Digital Marketing?
Absolutely. Every business, in every industry, across the globe, relies on digital marketing. Whether it’s social media, SEO, content, or data-driven advertising, online marketing is at the heart of modern business growth.
Learning digital marketing gives you transferable skills that will always be in demand. You’ll understand how to reach your audience, attract leads, nurture relationships, and convert engagement into measurable results.
Even if you’re not in a traditional marketing role, these skills can transform your career in sales, business development, entrepreneurship, or management.
What Will You Learn in a Professional Digital Marketing Course?
At Business Consort, our CIM Diploma in Professional and Digital Marketing covers everything you need to become a confident, results-driven marketer, from the foundations to advanced strategy.
You’ll learn:
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🌐 SEO & Content Marketing – Drive visibility, engagement, and conversions.
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📩 Email & Social Media Marketing – Build brand loyalty and profitable relationships.
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📊 Analytics & Measurement – Use data to track success and make informed decisions.
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💡 Advertising & Strategy – Plan, launch, and optimise campaigns across multiple channels.
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🤝 Partnerships & Referrals – Create growth through collaboration and customer advocacy.
What is the best way to learn Digital Marketing?
The most effective way to learn is through a combination of structured theory, real-world practice, and expert feedback.
That’s why our CIM-accredited programmes blend:
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Practical application: Use tools and strategies directly relevant to your role or business.
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Case studies: Learn from real marketing campaigns and data-driven examples.
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Support & community: Access tutor guidance and peer collaboration through our online study groups.
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Flexible learning: Study online at your own pace, or join our Fast Track Academy for an immersive classroom experience.
Whether you prefer fully online learning or a blended format, the key is to study with a provider that offers interactive, up-to-date, and accredited training, so you can learn efficiently and apply your knowledge with confidence.
Why learn with Business Consort?
Business Consort, The Digital and Social Media Academy, has helped thousands of professionals and business owners gain practical digital skills and globally recognised qualifications.
As a CIM-accredited study centre, we’re committed to delivering current, high-quality learning that reflects how digital marketing works right now, not how it worked five years ago.
Our goal is to help you not only understand digital marketing but master it — so you can grow your career, your confidence, and your results.
Ready to Start Your Journey?
Digital marketing isn’t just a skill for marketers — it’s an essential toolkit for anyone who wants to succeed in business today.
If you’re ready to take your career to the next level, explore our CIM-accredited diploma and discover how structured learning can help you stand out and succeed.
👉 Explore CIM-Accredited Digital Marketing Courses at Business Consort