The CIM Diploma in Professional & Digital Marketing (Level 6) is a globally recognised, degree-level qualification designed to put you in the top 1% of marketers worldwide.
Delivered 100% online with instant access through our app, this flexible programme can be completed in as little as 12–24 weeks studying just 90 minutes per week.
With a 99% pass rate and over 30,000 students trained since 2005, you’ll gain practical, career-ready skills in strategy, content, SEO, paid ads, social media, AI, and more.
Whether you’re aiming for a promotion, higher salary, or to launch your own business, you’ll graduate with a world-class qualification, industry respect, and the confidence to accelerate your career.
83% of students gain a pay rise, promotion or new job (or start their own business) upon graduation!
Get a Diploma in Digital Marketing
Globally Recognised Qualification – CIM Level 6 Diploma in Professional & Digital Marketing, ranking you in the top 1% of marketers worldwide.
Proven Success – 99% pass rate, trusted by 30,000+ students since 2005, and over 20 commendations from CIM.
Graduation Ceremony at Westminster – Invite friends & family to celeberate your graduation in caps and gowns - Complete in as little as 12–24 weeks and study just 90 minutes a week, or take up to 12 months with full flexibility.
100% Online, Instant Access – Get started in less than 60 seconds - Study anywhere, anytime with our state-of-the-art app, plus optional Fast Track 2-Day Workshops, study buddy group, podcast PLUS we are the only study centre who offers 1:1 tutor support.
CIM Diploma is ideal for...
Marketing professionals, strategists, and business leaders looking to refine their strategic marketing planning skills and gain a competitive edge. It’s especially beneficial for
Why Choose to study CIM Diploma in Professional &
Digital Marketing with Business Consort Academy?
- Graduate in as little as 12–24 weeks
- Study just 90 mins a week
- 100% Online + No Exams + 1:1 tutor support
- Study on the go anytime & anyplace and at a time that suits you with our instant access course & app
- Earn £45K–£150K+ (based on average UK digital marketing salaries)
- Graduate at Westminster in full cap & gown this November
- 99% pass rate and over 20 commendations for outstanding results
- Established in 2003, join over 30,000 students who trained & certified with Business Consort Academy
PRICE GUARANTEE - 30% cheaper that any CIM study centre worldwide.
"Helped me secure my current position as an executive!"
"So happy I discovered the Academy"
Boost Your Career & Business
The CIM Diploma in Professional & Digital Marketing (Level 6) is a globally recognised, degree-level qualification designed to put you in the top 1% of marketers worldwide.
Whether you’re aiming for a promotion, higher salary, or to launch your own business, you’ll graduate with a world-class qualification, industry respect, and the confidence to accelerate your career.
NO EXAMS - You'll be assessed through multiple choice questions and plan. No prior experience needed — our fast track course and online modules teach you the strategies and best practices to succeed.
Career Impact – 83% of graduates achieve a pay rise, promotion, or new job, with average salaries £45K+ (and top earners £150K+).
Got Questions About the Diploma?
2-Day Online Fast Track Academy
Over your 12-month membership with Business Consort Academy you will have unlimited access to attend our 2-day live and interactive online signature fast track academy.
It covers 80% of the diploma syllabus so is perfect for those who want to turbo charge their digital skills and graduate at superspeed!
Hosted in March, June, October which is perfect to get you ready for your online multiple choice ques assessment.
Get ahead in Your Career - Get a Diploma in Digital Marketing and Graduate with a Worldwide Recognised Qualification in as little as 12-24 weeks
and Boost Your Earning Potential to £50-150K
PRICE GUARANTEE: 30% Cheaper than eany study centre worldwide.
Free Best-Seller Delivered to Your Door
All students will receive Dynamic Digital Marketing delivered to their door, 400-Page hard-back on your qualifcation reading list written by our Founder Dawn McGruer FRSA FCIM
Totum Student Card
You can make your entire course back through SAVINGS through your Totum student card with 1000's of offers and deals to make daily savings on everyday living expenses and treats.
Top 5% Global Ranking Podcast
In addition to bite size learning through our app, study buddy group and unrivalled 1:1 tutor support you'll gain access to our top 50 marketing podcast
Fees to study CIM Diploma in Professional & Digital Marketing
Price Guarantee - 30% Cheaper than any CIM Centre worldwide
Only £1297 + VAT - SAVE £300
or extended diploma extra £200 (add an extra module of your choice)
The only additional fees are for assessments payable direct to CIM at time of booking them £165 x 4 (£660) - We pay for your CIM membership for your first year!
Learn Now Pay Later - Choose Klarna, Shop or PayPal at checkout
Or spread the cost over up to 12-months and pay only £129 a month with Interest Free Payment Plans with PayItMonthly.
Buy 2 - Get 2 FREE - 50% OFF 4 Places or More
For companies who need to train multiple team members - perfect for agencies, marketing teams, or corporates wanting to up-skill staff. CALL NOW 0800 334 5784 or email to book your team at 50% OFF!
“For less than the price of your daily coffee (£3.55 a day), you can get a globally recognised CIM Diploma that will boost your career, increase your earning potential, and put you in the top 1% of marketers.”
Interest Free Monthly Payment Plans
LEARN NOW. PAY LATER
12-months interest free payment plans for the CIM Diploma through PayItMonthly for just £129 a month
Apply below and choose a payment plan to suit your needs from 2 to 12 month payment plans.
You can also choose to pay using Klarna, Shop or PayPal Credit at checkout (choose alternative payment methods to see all options).
All students eligible for Totum saving card
What You’ll Learn:
During the CIM Diploma you'll be required to complete 4 modules in total. These are structured as follows:
There are 3 mandatory modules;
Strategy & Planning
Commercial Intelligence
Content Strategy
+ 1 elective module of your choice
Artificial Intelligence
Ecommerce
Social Media Management
SEO & Paid Seacrch Management
Once you pass all 4 modules = CIM Diploma in Professional & Digital Marketing
Please Note: You can add an extra elective module and graduate with an extended diploma for an extra £200
Across the entire Diploma you will learn all aspects of online marketing channels then your elective module will be where you specialise in more detail in your chosen topic
ALL students will cover these topics as part of the diploma
Dawn McGruer FRSA FCIM APC APM
Dawn McGruer FRSA FCIM is an award-winning digital marketing author, international speaker, and top 3% global podcaster.
She is the founder of Business Consort – Digital & Social Media Academy, a Chartered Institute of Marketing accredited study centre that has trained and certified over 30,000 professionals with a 99% pass rate.
With 25+ years of experience, Dawn has helped businesses worldwide accelerate growth through cutting-edge digital strategies.
She is also the bestselling author of Dynamic Digital Marketing and host of the hit podcasts Dawn of a New Era and Digital Marketing Made Easy.
The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.
Emma Mallinson
Global Marketing Product & Solutions Manager, Shell
Dawn combined the what and how of Digital Marketing in perfect symphony. As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company
Darius Ward
Entrepreneur
Dawn is truly outstanding to work with! Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.
Fiona Challis
Speaker, Author, Channel Enablement & Sales Expert
Study on the go anytime & anyplace with our instant access course & app
The CIM Diploma in Professional & Digital Marketing Syllabus
There are 4 modules that you are required to complete to gain the CIM Diploma in professional & Digital Marketing.
Strategy & Planning, Commerical Intelligence & Content Strategy, are all mandatory modules. Then you choose your 4th module to make up the diploma to 50 credits.
The Mandatory Modules (10 credits each)
Why Strategic Planning is Essential for Marketing Managers
In today's fast-paced and competitive business landscape, strategic marketing planning is a must-have skill for marketing professionals aiming to drive sustainable growth, optimise resources, and align marketing activities with business objectives.
This module equips marketing managers with proven strategies, tools, and frameworks used by industry experts to develop effective, data-driven marketing plans that maximise impact and ROI.
What You Will Gain from This Module
You will Master Strategic Marketing Planning for Business Success
- In-depth understanding of strategic marketing planning – Learn how to craft a marketing plan that aligns with your organisation’s mission, vision, and business goals.
- Proficiency in marketing audits and market trend analysis – Gain the skills to assess both macro and micro environmental factors, identify shifts in customer behaviour, and leverage insights for competitive advantage.
- Expertise in segmentation, targeting, and positioning (STP) – Develop customer-centric strategies that maximise engagement and conversion rates.
- Mastery of digital marketing integration – Learn to develop supporting marketing plans such as digital, brand, and communication strategies that work together to achieve business success.
- Hands-on experience with industry-recognised planning models – Apply frameworks like PESTEL, SWOT, TOWS, Ansoff, Porter’s Five Forces, and Customer Journey Mapping to create powerful marketing strategies.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS + SUBMISSION OF MARKETING PLAN
Why Commercial Intelligence is Essential for Marketing Managers
In an era where data-driven decision-making is paramount, Commercial Intelligence is the key to unlocking market opportunities, optimising revenue streams, and staying ahead of competitors.
This module is designed to equip marketing managers with the ability to interpret and leverage commercial insights, ensuring that marketing strategies align with business profitability and long-term growth.
What You Will Gain from This Module
Master Commercial Intelligence for Strategic Marketing Success
- Data-Informed Decision Making – Understand how to analyze and utilise financial, customer, and competitor insights to enhance strategic planning.
- Competitive Market Analysis – Learn to assess industry trends, market positioning, and competitor activities to drive growth and mitigate risks.
- Revenue Optimisation Strategies – Gain expertise in pricing strategies, value propositions, and revenue generation models.
- Customer and Sales Performance Insights – Leverage key performance indicators (KPIs) and commercial data to refine marketing tactics and improve ROI.
- Integrated Business and Marketing Strategy – Ensure that marketing decisions support overall business objectives through synergised commercial intelligence practices.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why Content Strategy is Essential for Marketing Managers
In a digital-first world, content strategy is critical to achieving marketing success. It ensures that businesses can effectively communicate their brand message, engage audiences, and drive conversions.
This module is designed to equip marketing managers with the ability to create, manage, and optimise content strategies that align with wider marketing and business goals.
What You Will Gain from This Module
Master Content Strategy for Marketing Success
- Data-Driven Content Planning – Develop content goals and frameworks aligned with marketing objectives.
- Strategic Content Creation & Management – Learn to craft compelling, audience-centric content across multiple formats.
- Effective Content Distribution & Promotion – Identify the best channels, from social media to influencer marketing, for maximising impact.
- Optimised Content Performance Metrics – Track and measure content success through KPIs and data-driven insights.
- Integrated Business & Marketing Strategy – Ensure content efforts are fully aligned with overall brand strategy and commercial goals.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
The Elective Modules (10 credits each)
Why Artificial Intelligence is Essential for Marketing Managers
As AI technology continues to advance at a rapid pace, understanding its application to marketing is crucial for staying ahead in the digital landscape. This module provides strategic insights into the impact of AI within the business environment and the resources required to implement AI technologies effectively.
Marketing managers will gain the knowledge and skills to plan and respond to AI advancements, ensuring their marketing strategies leverage AI-driven tools and techniques.
What You Will Gain from This Module
You will Master AI for marketing success.
- Comprehensive Knowledge of AI in Marketing – Understand key AI concepts, tools, and benefits within marketing.
- Strategic Insights on AI’s Business Impact – Analyse AI’s influence on marketing, customer interactions, and operational efficiencies.
- Practical AI Implementation Skills – Learn how to incorporate AI technologies into marketing plans effectively.
- Ethical and Responsible AI Use – Develop strategies that balance AI innovation with ethical considerations and compliance.
- Data-Driven AI Marketing Plans – Create an action plan to integrate AI within your organisation’s marketing strategy.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why SEO & Paid Search Management is Essential for Marketing Managers
With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical for increasing brand reach and visibility. SEO and paid search management ensure that businesses can effectively target their audience, drive quality traffic, and improve conversions.
This module provides the knowledge and skills needed to create an effective search strategy for both organic and paid channels. Marketing managers will learn how to apply research techniques to understand customer search behaviour and utilise insights to optimise paid campaigns and websites for maximum search engine visibility.
What You Will Gain from This Module
Master Search Engine Marketing for Business Growth
- Understanding of Customer Search Behaviour – Apply research methods to analyse search trends and user intent.
- Expertise in Keyword Research & Selection – Learn how to identify high-impact keywords for organic and paid campaigns.
- Proficiency in Paid Search Campaign Management – Gain hands-on knowledge of Google Ads, bidding strategies, and ad performance optimisation.
- Website Optimisation for Organic Search – Implement SEO best practices to improve website ranking, structure, and content visibility.
- Data-Driven Search Marketing Strategy – Develop a performance-focused approach to integrating organic and paid search activities.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why Ecommerce is Essential for Marketing Managers
With consumers increasingly choosing to shop from the comfort of their own homes, Ecommerce has become a must for any retail organisation. A well-executed Ecommerce strategy enhances brand reach, customer convenience, and revenue potential.
This module provides the knowledge and skills needed to develop an effective Ecommerce proposition, along with insights into best practices for creating and managing a successful Ecommerce strategy. Marketing managers will learn how to make strategic decisions that drive Ecommerce success and optimise online sales performance.
What You Will Gain from This Module
Master online marketing for online selling & sales growth
.
- Comprehensive Understanding of Ecommerce Strategy – Learn the key principles of developing a profitable Ecommerce business.
- Business Case Development for Ecommerce – Acquire skills to prepare and present a compelling Ecommerce proposition.
- Website Optimization for Maximum Conversions – Implement best practices in user experience (UX), mobile optimisation, and checkout flow efficiency.
- Strategic Inbound Marketing for Ecommerce – Leverage SEO, content marketing, and digital advertising to attract and retain customers.
- Data-Driven Ecommerce Performance Management – Use analytics to assess customer behaviour and refine strategies for continuous improvement.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why Social Media Management is Essential for Marketing Managers
With social media usage continuing to grow alongside the proliferation of new platforms and tools, effective social media management has become a critical skill for marketing managers. Social media provides businesses with unparalleled opportunities to reach, nurture, and engage with their target audiences, making it an essential component of modern marketing strategies.
This module provides the knowledge and skills needed to create and manage a successful social media strategy, ensuring maximum audience engagement and business impact. Marketing managers will learn to strategically plan, execute, and measure social media campaigns that drive meaningful interactions and brand growth.
What You Will Gain from This Module
Master Social Media to turn connections into clients
- Strategic Social Media Planning – Learn how to develop and implement a cohesive social media strategy.
- Effective Social Media Management – Gain expertise in managing social media platforms, scheduling content, and engaging with audiences.
- Content Optimisation for Maximum Impact – Discover best practices for content creation and storytelling that captivate and convert.
- Social Media Analytics & Performance Tracking – Learn how to monitor campaign performance using key social media metrics.
- Integrated Social Media Marketing – Ensure social media efforts align with broader marketing and business strategies.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
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