DIGITAL MARKETING MADE EASY PODCAST
Resources to Learn Digital Marketing (Ep 31)
Resources to Learn Digital Marketing (Ep 31)
Here are the highlights:
(02:28) Accelerate your career in digital marketing
(05:28) Free stuff!
(07:51) Join our Facebook Group for tons of helpful content
Welcome to the Digital Marketing Made Easy Podcast. Dawn McGruer brings you actionable digital marketing lessons every other week. Whether you are an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, and online marketing tactics that are working today.
Accelerate your career in digital marketing
Welcome to episode 31 of Digital Marketing Made Easy with myself, Dawn McGruer, queen of digital marketing, and proud founder of Business Consort, Digital & Social Media Academy. And I cannot wait for this podcast episode, because it is our second season.
Celebrating 5000 downloads
We officially launched back in 2018, and I am back to share some amazing digital marketing tips. Every other week, I’m going to join you and keep you up to date with the latest news and views in digital marketing. I’m going to share the latest tips, techniques, tools, insights, and trends that are making the difference in digital right now. We’re going to be covering all aspects of online marketing from social media, to SEO, to video, to digital creative, you name it, I’ve got you covered.
And in this episode, we are going to be covering something very, very pertinent, and something that I think you’re going to love. And we are going to be looking at resources to learn digital marketing, so how can you develop your digital marketing skills, but for free?
Now, this is something I’m very passionate about, because honestly, digital marketing is booming. It is an ever evolving landscape, and literally it feels was like every single day, there’s a new digital marketing tool and something is changing.
- How do you keep up?
- How do you keep your finger on the pulse?
Well, you join me every other week, because I’m going to be your guru who’s going to be bringing you all the exciting changes.
Because what strategies were working last year, even last month, even last week, may not be working right now. So I’m going to head that off at the pass and make sure that you have got the latest in terms of any new thing that is happening.
And most importantly, I want to make sure that I carve out time to share with you some of the insights and case studies that we are using, because as much as digital marketing is my thing, I love training. I love speaking, but I also love doing.
We are digital practitioners. Everyone in the academy is passionate about digital, because we’re working in it each and every day.
Not just because we’re growing our own businesses, but because we have an agency too. And we are working on client projects, which means that we absolutely do have our finger on the pulses, and we’re seeing changes each and every day. And every time we get a success and win, I want to be able to bring this to the forefront and bring it to you, so you can action it in your digital campaigns and start getting amazing results right now.
So if you really want to hit the ground running, and accelerate your career in digital marketing, and grow your business, then Digital Marketing Made Easy Podcast is definitely for you.
So let’s get right into the resources that I believe are going to help you develop your digital marketing skills and learn digital marketing today.
Never Miss an Episode & Subscribe Now
Now, there is obviously the podcast Marketing Made Easy, and the first thing I want you to do is head on over to wherever you listen to podcasts. Now, if you’ve never listened to a podcast, then now is the time. It is never too late, because if you like learning on the go, and you want something that is quick, sharp, and easy, then this is going to be the tool.
Because these podcast episodes are going to be short and sharp bursts of bite sized learning, and we’re talking like 10, 20 minutes every other week. And I promise what I’m going to bring to you is going to be valuable.
Now, in these episodes, as I say, I will be giving you lots of different advice around digital marketing. And in this episode, we’re going to be sharing some of the free resources that you can dive right into and start using straightaway.
Free GIFT for YOU – If you RATE & REVIEW
So if you can subscribe to the podcast, then I have got something extra special for you. Now, because we are relaunching, and because this is my absolute favourite topic, you may have seen on social media that I have always been talking about my journey, my story, and literally I started my business at the age of 21. Now I am 42 now, and I’ve been working in digital for the past 20 years.
But because my career has evolved in digital, this is the perfect time. And because we’re relaunching, I want to give you something special to celebrate.
So if you fancy getting something for free, then listen up because;
- I want you to go to the podcast.
- I want you to click subscribe,
- and then I want you to rate and review. I want to get feedback on, if is this actually a great resource for you?
- And if you go to that effort, and you do this special thing for me, I’ll reward you back.
- So all you have to do is take a screenshot of your rating and your review,
- tag @businessconsort on social media,
- and guess what, we’ll send you a free piece of merchandise.
We have these amazing hoodies, T-shirts, various mugs, all with our branding, with the Digital Superhero logo. And honestly, they are amazing.
So if you want a free bit of merchandise, and just say thanks because of this new launch, and for rating and reviewing the podcast, do it now.
Free Digital Marketing Resources
So what other free tips and resources can I give you?
1.) Digital Marketing Made Easy Podcast
Well, number one, we’ve got the Digital Marketing Made Easy Podcast.
2.) Free Videos, Guides, Workshops & More
But in addition to this, if you head on over to digitalandsocialmediaacademy.com, which is our website, or you can just go to good old Google and type in Business Consort, we’ll be at the top of the tree.
Click on that, and then you’ll see a navigation with resources. Now, within there, we have lots of freebies, lots of nuggets, to really help you hone your skills. Because one thing you can be absolutely certain of is, because we are accredited by the world’s largest marketing institute, The Chartered Institute of Marketing, everything I’m telling you about is best practice. Everything is current. Everything is proven methodology.
And in each of the resources, I give you step-by-step tactics, and strategies, and solutions to really accelerate your digital marketing success. So within the resources, what do you get? Well, I recommend you head on over to the Guides area. We have guides on different things, anything from career advice, to getting a job in digital, to learning LinkedIn and leveraging it for lead generation, and really making the most of these powerful tools.
3.) You’ll also find the Ultimate Digital Marketing Guide, which has got some amazing content. It’s actually got 30 videos in it.
Quick bite size learning all about a challenge I did in the world of digital. And I literally selected the top 30 topics in digital that people had pain and problem around, and I address these in the videos. And honestly, there’s so much actionable insight that you can hate for them. It is untrue. So Guides page, and also we have videos. Video learning is amazing.
And one thing that I see a lot, and unfortunately in the world of digital and social media, is that it’s so tempting to go into the world of Google, start Googling how to do something. You go to one site, you go to another, you end up confused. You’re getting conflicted advice, and which is the right route?
Well look, because we’re giving you free guides and free videos, I promise you what you’re going to learn is 100% true.
It’s what is working right now. And it’s the one go-to resource. The one staple that I can promise that you will always have. We’re constantly creating content. And within the videos and workshops, there are marketing master classes. There are different videos on different topics.
4.) Social Media
You can head on over to our social media, follow @businessconsort, even check us out on YouTube. There is so much free content, honestly, that you will be spoiled for a choice. Now, if you want to get to know me, because I’d love to get to know you, then why not come and connect with me on social media? So you can find us at Business Consort, or just type in Dawn McGruer at Business Consort, or at Dawn McGruer, and we are on all the social networks. Head on over to LinkedIn, send me a voice note, tell me that you’ve been listening to the podcast, let me know that you have rated and reviewed the podcast, and we can get that merchandise shipped to you.
5.) Join our Facebook Group for tons of helpful content
Now, the Facebook Group is another opportunity. And this is where we talk about marketing, motivation and mindset. We bring these three core principles together to truly enhance the way that you work. And we bring in a lot of different concepts about performance, really improving productivity, but also getting confidence and clarity in what you’re going to be doing. Because, as you know, once you know, you know. And with digital, it sometimes can feel quite overwhelming, so I’d love to be on the journey with you. And if that wasn’t enough already, we have got the podcast, the videos, the workshops, the guides, the Facebook Group, and we have social media where we’re constantly bringing you news, and views, and tips, and trends. Well, I want you to do one thing for me, and that is to simply go and check out what digital marketing tools I think will move the needle for you this year.
Free Digital Marketing Tools
1.) Trello Project Management Tool https://trello.com
Now, these tools have made a massive difference in my life, massive difference. Now, project managing and getting your digital into play.
Well, one of the tools I want you to go and check out is Trello. I love it. I absolutely love it, because it’s super simple, super visual. And if you’re like me, I just want everything in one place. I want to be able to put actions in there. I want to be able to put deadlines.
I want to be able to use it as a true project management tool, and allocate it, and delegate it to whoever’s going to action it. I need to see things end-to-end day-to-day, and I think the thing is, is you probably, if you’re working in digital, have experienced the overwhelming digital to-do list. And what I want to say to you now is that if you start getting things in order, each every week, I’ll give of you little tips that just move you that little bit further forward, start getting this control and clarity, and the confidence behind your digital marketing. And it’s a game changer.
2.) Facebook Workplace – Collaboration software for business | Workplace from Meta https://en-gb.workplace.com
3.) Think with Google https://www.thinkwithgoogle.com
Now, there’s a website I want you to go and check out, and it’s called Think With Google. I love it. Because if you’re looking at how people search, and how they find your brand or business, it’s got huge amount of insights that can really, really help you. Because what they’ve done is they’ve taken all of the Google analytics in the world, and let’s face it, pretty much every business has got Google analytics measuring their websites.
And then they’ve taken that data and looked at consumer behaviour to find trends of how people are searching, what they’re searching for, so it means that we can create better content based on what people actually want. Now, there’s loads of other things within Think With Google, but that should really get your imagination flowing, should give you some inspiration, and should just move you forward into creating better, more accurate content around what the needs and wants are for your consumers.
So I hope you enjoyed the first episode of the next, well, the new series since our relaunch, and I will see you in two weeks time. So every other week, I will be bringing you the latest digital marketing tips, trends, tools, and insights to accelerate your career and help you really master online marketing and social media to grow your business.
So don’t forget, please head over to whatever you listen to Apple, wherever, and rate and review the podcast.
You’ll be doing me a massive favor and allowing me to bring my digital insights to many people, and we will reward you remember. Soon as you take that screenshot, post it on social media, tag @businessconsort, we can get your merchandise shipped to you, and you can choose whichever you want from the shop. So take care and have an amazing week, and I will see you soon.
It’s Digital Marketing Made Easy.
Don’t forget to subscribe, rate and review the podcast. Take a screen and share on social media, and we will send you a special gift to say, thanks. Just remember to tag Business Consort in your post.
And don’t forget, you can access more free resources to help you develop your digital skills on our website, digitalandsocialmediaacademy.com.
Dawn McGruer FRSA
Thanks for listening to 'Digital Marketing Made Easy' Podcast with me Dawn McGruer FRSA FCIM
My mission is to help you master the world of online marketing and social media to accelerate your career and grow your business!
Remember to join me in our Facebook Community
Dawn McGruer's Marketing * Motivation * Mindset Group
Check out our FREE Digital Marketing Resources too.
Speaker. Author. Podcaster. Strategist.
Multi-award-winning speaker, strategist & best-selling author of Dynamic Digital Marketing - Helping to inspire entrepreneurs to rise to meet today’s challenges and be powerfully present to shine online.
Connect with Business Consort Academy
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