What to Study to Become a Digital Marketer

Choosing the right digital marketing course can feel overwhelming — but the key is finding one that gives you both the theory and the hands-on skills to succeed. In this post, we explore what to study to become a digital marketer, the core skills every professional needs (from SEO to strategy and content creation), and why accredited qualifications like those from Business Consort’s Fast Track Academy are the fastest way to build confidence, credibility, and real results in your marketing career.

What is a Successful Social Media Campaign

From the early days of chat boards to today’s influencer-driven platforms, social media has transformed the way businesses connect with audiences. In this post, we explore the evolution of social media, the role of influencers and managers, how algorithms shape what users see, and what makes a campaign truly successful. Discover how to harness the power of social media to grow your brand, engage your audience, and turn connections into customers.

What is Search Engine Optimisation

With billions of websites competing for attention, search engine optimisation (SEO) has become the key to standing out online. In this post, we break down what SEO really is, how it works within digital marketing, and the difference between SEO and SEM. You’ll also learn what SEO managers do, why ongoing optimisation matters, and how effective SEO strategies can help your business climb to the top of search results — without the jargon or confusion.

What to Learn In Digital Marketing

Digital marketing sits at the heart of every successful modern business — and skilled digital marketers are in higher demand than ever. In this post, we explore what digital marketing really is, the key channels and strategies behind it, and the skills you’ll develop through a digital marketing degree. Discover how studying digital marketing can open doors to exciting careers, from social media management to data-driven strategy, and why qualifications like the CIM Diploma in Professional Digital Marketing can give you a powerful edge in today’s business world.

What does CIM mean in Business and Marketing?

Thinking about a career in marketing? The Chartered Institute of Marketing (CIM) is the gold standard for professional marketers, setting global benchmarks, providing recognised qualifications, and helping professionals stay ahead in an ever-evolving industry. In this post, we explore what CIM is, why its accredited courses matter, and the key skills and pathways that can fast-track your marketing career with the help of Business Consort, Digital & Social Media Academy.

What is e-Commerce Sales