CIM ACCREDITED STUDY CENTRE
Become a Certified Digital Marketing Professional
The CIM Diploma in Professional & Digital Marketing — a worldwide-recognised qualification, with a 2-Day Online Fast Track Academy option and instant access to your course and app.
40% funded scholarship
Interest-free monthly payment plans available.
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CIM Accredited Study Centre
Worldwide-recognised qualification
Study online, at your own pace
Interest-free monthly payment plans
A CIM accredited study centre with a personal touch
Learn with tutor-led support from enrolment to qualification, and get instant access to your course and app the moment you join.
Qualify faster with the 2-Day Online Fast Track Academy
An intensive option for students who want to move quickly. Two focused online days, then continue at your own pace.
Learn anywhere with instant access
Your course and app open up from the moment you enrol. Study on desktop, tablet or phone, whenever it suits you.
Spread the cost with interest-free monthly payment plans
Pay in monthly instalments with no added interest. Choose the plan that fits your budget and start straight away.
The Chartered Institute of Marketing - CIM Diploma in Professional and Digital Marketing (Level 6) is a globally recognised, degree-level qualification designed to put you in the top 1% of marketers worldwide.
Delivered 100% online with instant access through our app, this flexible programme can be completed in as little as 12–24 weeks studying just 90 minutes per week.
With a 99% pass rate and over 30,000 students trained since 2003, you’ll gain practical, career-ready skills in strategy, content, SEO, paid ads, social media, AI, and more.
Whether you’re aiming for a promotion, higher salary, or to launch your own business, you’ll graduate with a world-class qualification, industry respect, and the confidence to accelerate your career.
83% of students gain a pay rise, promotion or new job (or start their own business) upon graduation!
Interest Free Monthly Payment Plans
LEARN NOW. PAY LATER
12-months interest free payment plans for the CIM Diploma through PayItMonthly
Apply below and choose a payment plan to suit your needs from 2 to 12 month payment plans.
You can also choose to pay using Klarna, Shop or PayPal Credit at checkout (choose alternative payment methods to see all options).
The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.
Emma Mallinson
Global Marketing Product & Solutions Manager, Shell
Dawn combined the what and how of Digital Marketing in perfect symphony. As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company
Darius Ward
Entrepreneur
Dawn is truly outstanding to work with! Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.
Fiona Challis
Speaker, Author, Channel Enablement & Sales Expert
Who the CIM Diploma is ideal for
If you want to move your career or your business forward with a qualification employers actually recognise, this is the route.
Marketers building a formal qualification
Business owners who want to run their own marketing
Career changers moving into digital marketing
Professionals who need a recognised, portable credential
There are 3 Mandatory Modules
Why Strategic Planning Matters Strategic marketing planning is essential for marketing managers. It aligns your marketing plan with your organisation's mission, vision and business goals.
- Strategic marketing planning – craft a plan that aligns with your mission, vision and business goals.
- Marketing audits and trend analysis – assess macro and micro factors, spot shifts in customer behaviour and act on the insights.
- Segmentation, targeting and positioning – build customer-centric strategies that lift engagement and conversion.
- Digital marketing integration – develop digital, brand and communication plans that work together.
- Planning models in practice – apply PESTEL, SWOT, TOWS, Ansoff, Porter's Five Forces and Customer Journey Mapping.
Assessed through online multiple choice questions and a marketing plan submission.
Why Commercial Intelligence Matters Commercial intelligence turns data into market opportunity. It helps marketing managers make decisions that grow the business.
- Data-informed decisions – use financial, customer and competitor insights to sharpen your strategy.
- Competitive market analysis – track industry trends, positioning and competitor activity to drive growth and cut risk.
- Revenue optimisation – apply pricing strategies, value propositions and revenue models.
- Customer and sales insights – use KPIs and commercial data to refine tactics and improve ROI.
- Integrated business and marketing strategy – make sure marketing supports your wider business objectives.
Assessed through online multiple choice questions.
Why Content Strategy Matters In a digital-first world, content strategy is critical to marketing success. It helps businesses communicate clearly with the right audience.
- Data-driven content planning – set content goals and frameworks that match your marketing objectives.
- Content creation and management – craft compelling, audience-centric content across multiple formats.
- Content distribution and promotion – pick the best channels, from social media to influencer marketing.
- Content performance metrics – track success through KPIs and data-driven insights.
- Integrated business and marketing strategy – keep content aligned with brand strategy and commercial goals.
Assessed through online multiple choice questions.
You choose your fourth module
Why AI Matters for Marketing Managers: AI is advancing fast, and knowing how to apply it is key to staying ahead.
- AI in Marketing – Key concepts, tools and benefits.
- AI's Business Impact – How AI shapes marketing, customers and efficiency.
- Practical AI Skills – How to apply AI in marketing plans.
- Ethical AI Use – Balancing innovation with ethics and compliance.
- Data-Driven AI Plans – An action plan for your marketing strategy.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why SEO & Paid Search Matters for Marketing Managers: Most customer journeys start with a search, so a strong search strategy is critical.
- Customer Search Behaviour – Research methods for search trends and intent.
- Keyword Research – Finding high-impact keywords for organic and paid campaigns.
- Paid Search Management – Google Ads, bidding and performance optimisation.
- Organic Search Optimisation – SEO best practices for ranking and visibility.
- Search Marketing Strategy – A performance-focused mix of organic and paid search.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why Ecommerce Matters for Marketing Managers: With more shoppers buying from home, Ecommerce is a must for any retailer.
- Ecommerce Strategy – Key principles of a profitable Ecommerce business.
- Business Case Development – Preparing and presenting a compelling proposition.
- Conversion Optimisation – UX, mobile and checkout flow best practices.
- Inbound Marketing – Using SEO, content and ads to attract and retain customers.
- Performance Management – Using analytics to refine Ecommerce strategy.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Why Social Media Management Matters for Marketing Managers: Social media keeps growing, so managing it well is essential.
- Social Media Planning – Building a cohesive social media strategy.
- Platform Management – Scheduling content and engaging audiences.
- Content Optimisation – Creating content that captivates and converts.
- Analytics & Tracking – Monitoring campaigns with key social metrics.
- Integrated Marketing – Aligning social media with wider business strategy.
ASSESSED THROUGH ONLINE MULTIPLE CHOICE QUESTIONS
Got Questions About the Diploma?
Fast Track option
Our two-day online academy condenses 80% of the syllabus across two full days of live, tutor-led sessions. You cover the core syllabus in that intensive window, then continue the rest of the qualification at your own pace, with materials and tutor support available throughout.
Assessment
Assessment is through online multiple choice questions and one written plan. You complete each assessment when you are ready, so you can work at your own pace alongside your job or other commitments.
What's included
You get instant access to the course as soon as your enrolment is confirmed. All course materials are available from that point, so you can start working through them straight away.
40% funded scholarship — study the CIM Diploma for less
Normally £1597 — now £997 + VAT
Interest-free monthly payment plans available.
Request a call backPay in Full
Normally £1597 — 40% funded scholarship
£997 + VAT
- Full CIM Diploma in Professional & Digital Marketing course access
- Instant access to the course and app
- Tutor support from the Business Consort team
- Free best-seller book delivered to the door
- CIM qualification on completion
Most popular
Interest-Free Monthly Plan
£997 + VAT
Total course fee. Interest-free monthly payment plans are available — the plan mechanics are confirmed on the call back.
- Full CIM Diploma in Professional & Digital Marketing course access
- Instant access to the course and app
- Tutor support from the Business Consort team
- Free best-seller book delivered to the door
- CIM qualification on completion
Every tier includes the full CIM Diploma course and app access, tutor support, and the free best-seller book delivered to the door.
Free Best-Seller Delivered to Your Door
All students will receive Dynamic Digital Marketing delivered to their door, 400-Page hard-back on your qualifcation reading list written by our Founder Dawn McGruer FRSA FCIM
Totum Student Card
You can make your entire course back through SAVINGS through your Totum student card with 1000's of offers and deals to make daily savings on everyday living expenses and treats.
Top 5% Global Ranking Podcast
In addition to bite size learning through our app, study buddy group and unrivalled 1:1 tutor support you'll gain access to our top 50 marketing podcast
Dawn McGruer FCIM FRSA
Lead Tutor
Dawn is an award-winning digital marketing author, international speaker, and top 3% global podcaster.She is the founder of Business Consort – Digital & Social Media Academy, a Chartered Institute of Marketing accredited study centre that has trained and certified over 30,000 professionals with a 99% pass rate.With 25+ years of experience, Dawn has helped businesses worldwide accelerate growth through cutting-edge digital strategies.She is also the bestselling author of Dynamic Digital Marketing and host of the hit podcasts Dawn of a New Era and Digital Marketing Made Easy.
Jessica Simpson
Course Tutor
Meet Your Fast Track Tutor — Jessica is your dedicated Fast Track tutor at Business Consort Academy, supporting you personally as you prepare for your CIM assessments.With a wealth of experience both teaching marketing and working as a practising marketer, Jessica brings the theory to life and helps you apply it confidently to your own strategy.She is also a CIM examiner, giving her an invaluable understanding of what assessors are looking for and how to approach your submission effectively.As part of Fast Track, Jessica will work with you 1:1 before you sit your assessments, helping you strengthen your thinking, refine your strategy plan and make sure you feel confident and fully prepared before submission.You’re not simply studying for a qualification — you have an experienced marketing practitioner, tutor and examiner in your corner to help you get assessment-ready.
4.6 average from CIM Diploma students
I did the 2-Day Online Fast Track Academy while working full time and it was genuinely manageable. The tutors kept the live sessions focused on what you actually use in a marketing role, not just theory. I finished with a qualification I could put straight on my CV.
Priya S. — Marketing Manager
The tutor support is what made the difference for me. Whenever I got stuck on an assignment, I got a clear answer back rather than being left to work it out alone. The CIM Diploma carries real weight with employers, and the monthly payment plan meant I could start without paying it all upfront.
Daniel O. — Business Owner
I chose the CIM Diploma because I wanted a recognised qualification rather than another short online course. The syllabus covered the areas I was weakest in, and the app made it easy to keep up with the modules on my commute. It has already helped me move into a more senior role.
Hannah R. — Digital Marketing Executive
Frequently Asked Questions
Still have a question about the CIM Diploma? Get in touch with our team and we will answer it personally.