Guides

Social Media Best Practices
Social Media Best Practices
We’d love to be able to produce a simple, easy-to-follow manual to help you win at social media. Unfortunately, each different social network operates differently, catering to different audiences, through... Read more...
How to Make Money From Digital Marketing - Digital and Social Media Academy
How to Make Money From Digital Marketing
In this article, you're going to discover three ingenious ways to improve your online marketing so that you're generating an abundance of leads that are in turn turning into profitable... Read more...
How to Learn Digital Marketing in 2025: The Best Way to Master Your Skills - Digital and Social Media Academy
How to Learn Digital Marketing in 2025: The Best Way to Master Your Skills
Digital marketing is one of today’s fastest-growing and most in-demand careers. In this guide, Dawn McGruer outlines the essential skills to succeed — from SEO and social media to analytics,... Read more...
How to Get a Career in Digital Marketing - Digital and Social Media Academy
How to Get a Career in Digital Marketing
Digital marketing is one of the most in-demand careers today — but to succeed, you’ll need the right mix of skills, strategy, and confidence. In this guide, Dawn McGruer shares... Read more...
Do I need a Digital Marketing Degree? - Digital and Social Media Academy
Do I need a Digital Marketing Degree?
You don’t need a degree to work in digital marketing — but you do need real-world skills and a strategic mindset. This guide covers the core competencies (SEO, social, email,... Read more...
What is Digital Marketing? - Digital and Social Media Academy
What is Digital Marketing?
Digital marketing uses online channels to grow brands and revenue — from SEO and social to email, content, video and paid ads. In this guide, Dawn McGruer introduces the Dynamic... Read more...
What to Study to Become a Digital Marketer - Digital and Social Media Academy
What to Study to Become a Digital Marketer
Choosing the right digital marketing course can feel overwhelming — but the key is finding one that gives you both the theory and the hands-on skills to succeed. In this... Read more...
What is a Successful Social Media Campaign - Digital and Social Media Academy
What is a Successful Social Media Campaign
From the early days of chat boards to today’s influencer-driven platforms, social media has transformed the way businesses connect with audiences. In this post, we explore the evolution of social... Read more...
What is Search Engine Optimisation - Digital and Social Media Academy
What is Search Engine Optimisation
With billions of websites competing for attention, search engine optimisation (SEO) has become the key to standing out online. In this post, we break down what SEO really is, how... Read more...
What to Learn In Digital Marketing - Digital and Social Media Academy
What to Learn In Digital Marketing
Digital marketing sits at the heart of every successful modern business — and skilled digital marketers are in higher demand than ever. In this post, we explore what digital marketing... Read more...
What does CIM mean in Business and Marketing? - Digital and Social Media Academy
What does CIM mean in Business and Marketing?
Thinking about a career in marketing? The Chartered Institute of Marketing (CIM) is the gold standard for professional marketers, setting global benchmarks, providing recognised qualifications, and helping professionals stay ahead... Read more...
What is e-Commerce Sales - Digital and Social Media Academy
What is e-Commerce Sales
Anyone who can still remember the early days of the internet when Amazon was a humble online bookstore knows just how far the e-commerce world has come in the last couple... Read more...